Revolutionizing Snack Culture: Birzu Duona's Award-Winning Grissini

Edvardas Kavarskas' Homelike and Modern Design for Bread Sticks

Edvardas Kavarskas' inspiration for the Grissini packaging design came from handmade fonts. He aimed to create a design that was cozy, intimate, and individual, reflecting the artisanal nature of the bread sticks themselves. The result is a packaging design that is both homelike and modern, appealing to youthful customers who value new tastes and a natural, healthy lifestyle.

The design process involved a playful exploration of typography and the creation of vivacious stories about the ingredients. These elements were supplemented with interesting graphical elements and bright colors, resulting in a package that is as visually appealing as it is informative. In addition to the primary packaging, a secondary package and a paper cup for tasting were also designed, further enhancing the customer experience.

The Grissini packaging design was not without its challenges. Birzu Duona, one of the oldest major bakeries in Lithuania, was introducing a new product to a market unfamiliar with bread sticks. The design had to not only attract customers but also educate them about the product and its uses. The successful design and subsequent marketing campaign showed that these long, crispy bread sticks could be a perfect snack or a lovely accompaniment to any soup, salad, or cheese plate.

The Grissini packaging design project began in September 2012 in Lithuania and was introduced to local supermarkets, gourmet food shops, wine-bars, and restaurants. The bread sticks themselves, with rosemary, were awarded a golden medal at the "Lithuanian Product of the Year" competition, further testament to the success of the product and its innovative design.

Edvardas Kavarskas' design for Birzu Duona's Grissini is a shining example of how design can revolutionize a product and its market. With its unique typography, engaging storytelling, and bright, appealing colors, it has not only won awards but also won over customers, proving that good design is good business.